HHS has launched a new national campaign, called Risk Less. Do More., which aims to “increase awareness of vaccines that reduce serious illness from influenza (flu), COVID-19, and respiratory syncytial virus (RSV) in high-risk populations and to limit the spread of these viruses among all Americans.”
HHS is hoping to get ahead of a potential uptick in cases over the coming fall and winter. Last fall and winter, “these infections caused 800,000 hospitalizations. Without immunization, the risk of serious illness remains highest in certain populations, including adults ages 65 and older, residents of long-term care facilities, pregnant people, and those living in rural areas. Some racial and ethnic groups, including Black and Hispanic populations in the United States, are also at higher risk.”
Risk Less. Do More. will “deliver research-based messages through paid advertising and media coverage on TV, radio, print, social, digital, and out-of-home platforms. The campaign will reach all audiences, with a particular focus on those at highest risk, including older Americans and people who may have less access to health care information and support, with facts about life-saving vaccines that can help them avoid severe illness.”
